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About Us

Generals Juices Background
Generals juices was founded in 2014 by Gavin Whitehouse with one objective in mind, to bring high quality Eliquids to the masses. Gavin has a true passion for the vaping industry and soon acquired a long list of regular repeat customers. Unfortunately, in August 2019, after five long years of hard work and dedication to generals juice and its customers, personal commitments meant he was unable to continue running the business. Thankfully, as an alternative to closing up, Gavin set about securing a sale of business to allow it to continue running and serving its long term customers. Generals Juices was then taken over by Lee Bateman of Prime Flavours Ltd. Below you can read up about Lee's background within the industry.
Our Background
Prime Vapes is owned and operated by Lee Bateman, the founder and Ex mixologist at Dripworx UK Ltd. After three years of hard work and dedication Dripworx was taken over by another company. Prime Vapes was born to allow Lee to continue creating quality liquids.
Lee has developed a large following within the vaping community and has a reputation for producing high quality liquids that are not only true to their description but, at an affordable price. Topped off with industry leading customer service, you can count on us to supply you with your favorite all day vape.
Our Ethos
Our primary mission is to bring our customers the best, the very best. Have you ever purchased Eliquid that's described as a apple pie, but tastes more like a pork pie? Or a Eliquid that sounds fantastic but tastes more like thin air with a hint of strawberry? Yeah, us too. If we tell you its a strawberry,  its going to jump out of the bottle and slap you in the face screaming "i am a strawberry and what are you going to do about?" Because no one wants a bland, boring juice do they?  
Our tasty Eliquids are manufactured to the highest standards using quality EU approved ingredients. Each and every ingredient that makes its way in to one of our bottles has been hand picked for its quality. We'll only ever use the best, the very best. No matter what the cost. We'll never settle for anything less.
Each and every recipe has been through rigorous sampling, tweaking and observations. Months, years even, of hard work and dedication to producing the mind blowing-ly accurate flavours we sell with pride. No single flavour, cartoon label over-hyped nonsense.
Each small batch is carefully mixed and bottled in a professionally certified, purpose built ISO Class 7 production facility and steeped prior to being available for sale.